This helps you avoid black toenails, blisters, and plantar fasciitis, all of which can occur if you do not wear properly fitted and cushioned shoes.įor outdoor challenges like Spartan races, you need shoes that drain water and dry quickly, as you will undoubtedly wade through water or mud on the course. This helps as you encounter slippery terrain from mud, water, and ice on the race course.īecause of the changes in terrain on a Spartan course, you will need a shoe with good cushioning for the beating your feet will take. Look for sticky and rubbery lugs, which are soles made of rubber that have deep indentations for extra grip strength. What to Look for in Shoes for Spartan Races Tractionįor Spartan races, you need shoes with good grips on the soles. And its deep, sharp lugs offer an enhanced fit and smooth stability throughout your run.
The precise grip and foothold provide unmatched traction. It's equipped with features for durability and comfort, making your stride feel more natural.įor men, look no further than the Salomon Men's Speedcross 5 Trail Running Shoe. Also, it gives Spartan the chance to exploit a temporary association with the home team in each park.With its tailored, women-specific technology mimicking the shape of your foot and providing zero-drop cushioning, the ALTRA Women's Lone Peak 5 Trail Running Shoe is a top-notch choice. The stadium events are loss leaders, De Sena said, but are useful business development tools by reaching urban markets and people not willing to sign up for the more intense core Spartan Race experiences. 4-5) and AT&T Park in San Francisco (Nov. It’s making return trips to Citi Field AT&T Stadium in Arlington, Texas (June 10) Citizens Bank Park in Philadelphia (Oct.
#Spartan race gear reebok series#
In 2017, the Stadium Series is coming to two new venues: Lambeau Field on June 24 and Nationals Park on July 22. The concept is not new, having first been tried at Fenway Park in 2012, but this year’s series is the biggest yet. The series comprises seven three-mile obstacle course races held at major league stadiums, starting May 13 at Citi Field in New York. Separately, Spartan Race has created the Spartan Race Stadium Series this year and is selling a sponsorship to that property as well. “I would argue our customers are much, much more engaged 365 days a year with our brand,” he said. De Sena arrives at his $15 million threshold by comparing Spartan Race’s brand footprint to that of New York Road Runners, which sold its New York City Marathon title sponsorship and top-tier exclusivity to Tata Consultancy Services for more than $12 million annually in 2013. Terms of the 2012 deal are unknown, but annual participation in Spartan Race events has grown from 350,000 then to 1 million today. De Sena said they’re targeting other major shoe and apparel brands, tech companies and automakers. The obstacle race brand has hired ESP Properties to help sell the rights. In a statement, Reebok expressed confidence in its Spartan Race relationship but declined to comment on its future. “Reebok would like to continue with us, and we’d love to continue with them, but we are so much larger now than we were in late 2012 when we signed the deal,” De Sena said, “and with the additional pressure of Adidas, I just don’t think they can get to a place where we need to be.” But the rights have grown in value as Spartan Race expanded, and Adidas is restructuring Reebok and cutting costs.
The Adidas-owned shoe brand signed a five-year deal in 2012 and has been “fantastic partners,” De Sena said. He thinks the rights are worth at least $15 million annually. Spartan Race does not expect Reebok to renew its global title sponsorship when it expires later this year and is searching for a replacement, founder and CEO Joe De Sena said. Editor’s note: This story is revised from the print edition.
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